Since many of the products that Shimano produced at that time were popularly priced derailleurs and other components that were sold in the mass market, there was a large gap in its product lineup between them and the racing components series DURA-ACE. One was a lack of information hampering its marketing strategy. Shimano, which released the top-end road racing components group DURA-ACE in 1973, still faced a host of challenges to establish a solid position in the bicycle components market in Europe. Its predecessor SHIMANO 600 proved the value of its existence by helping Shimano make major inroads into the European market, and made its presence strongly felt in the market. Better still for those on a budget, the system is backwards compatible, meaning that the prior 11-speed freehub-equipped wheels could be brought into play.įor the mechanic, welcome refinements apparently include an easier bleeding process that requires no caliper removal from the frame and a 10% wider pad clearance.SHIMANO ULTEGRA, a road bike components series second to DURA-ACE, offers the cutting-edge technologies used by professional riders in a form which many more cyclists can easily use. With the upgrade to a 12-speed cassette, the R7100 series has a wide range of steady progression and consumers will be able to choose 11-34 and 11-36 cassette options and 50-34 and 52-36 cranksets. Braking is also optimized thanks to a lighter, smoother lever action and expanded braking control area. This once again hands the consumer the control shift speed, altering the number of shifts per button actuation, and utilizing the Synchronized and Semi-Synchro shifting functionality.Īs for the other hardware refinements, new 105 dual control levers carry pro rider feedback on ergonomics, resulting in a raised hood peak and new lever shape enhance comfort and control in every riding position. Just like those groups higher up in the brand’s performance portfolio, the Shimano 105 Di2 system is highly customizable using Shimano’s user-friendly E-TUBE Project App on smartphones. Shimano 105 Di2 utilizes a hybrid system, featuring a wireless cockpit paired with a wired connection between a single, seat-tube-stored battery. The budget-friendly groupset now comes to market as a 2X12-speed package with a clean cockpit free from cabling as such it also trims weight on prior generations. The Shimano 105 R7100 is the latest groupset to benefit from trickled down technology that has previously been more synonymous with Dura Ace and Ultegra groups. Shimano has lifted the lid on an overhauled 105 groupset, which for the first time in its history will come to market as a wireless system.
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March 2023
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